In Simple Terms
If you are not involved in selling things and don’t have a business, it’s very easy to look down your nose at the business people and their “selling tactics”; to think that all these people are doing is trying to make many thousands of pounds so they can retire to a paradise somewhere with your money and drink lots of Martini’s.
But the simple truth of the matter is that selling, as a business, is a very tricky thing to do, and for the most part nearly all businesses are run by decent and honest hard-working people who are just trying to earn money like anyone else! There really is no conspiracy.
Of course, as with anything there are a few dodgy parties in there, but that’s the same with anything, really. For me, anything that demystifies complex sounding things is a good idea.
And the following does just that; if you have very little idea about how businesses work (in regards to selling and the like) and would like to find out then you could do worse than have a look at the following article: http://www.eniginsales.com/2010/09/16/convert-prospects-into-opportunities-and-then-customers/
Personally, what I liked about the article was its simplistic message. So often I visit websites which are rammed with difficult to understand language and an even more difficult to interpret message. But that clearly isn’t Enigin’s goal.
These guys (and girls) are only bothered about one thing: making products that save energy and letting the world in on that without confusing matters by talking in business-speak that only those who frequent luxury briefcase shops could ever hope to understand.
Comments are closed!